Cover for Виж!
ВИЖ! (as in Take a look!) is an independent arts and culture media outlet, distributed freely distributed in select locations across Bulgaria's major urban centres.
Their April issue focusses on the rise of the stand-up scene in Bulgaria, the mime culture as major part of the public dialog, the impact of contemporary art, and the declining influence of comedy in the film industry.*
*https://vijmag.bg/en/
The main inspiration behind the cover stems from stand-up comedy and the creation of a stage persona. We often turn to humor when feeling uncomfortable or seeking to conceal something; it serves as both a source of joy and a shield against life's harshness. In the digital world, humor and irony have evolved into coping mechanisms for society, helping us accept and navigate through the challenges of reality. Whether in memes addressing economic downturns or in silly TikTok dances from the early months of the pandemic, laughter remains our constant companion, helping us endure the chaos of our times.
